Staying on top of the different entities that operate within your business sphere is a prudent thing to do. What’s more, it can prove strategic in identifying opportunities and avoiding risks. However, that’s easier said than done. Trying to materialize something out of thin air, when the right info is hard to get, is no mean feat — especially when you are unsure where to begin to check out a person, company, or website of interest.
The good news is that there are tools such as Domain APIs that help businesses make sense of an entity’s identity and background. These include WHOIS API, Screenshot API, and Social API, which enable a searcher to probe an unknown site from different viewpoints.
Let’s take a look at what they can do.
WHOIS API Gets the Domain Information When it Matters
Learning about individuals or groups for networking, risk avoidance, and spotting opportunities could be a struggle for businesses. Such information is not available in a typical Internet search! Additionally, many business owners or executives may not even be aware of how important domain names can be for such purposes.
WHOIS API provides access to a database that contains a comprehensive list, compiled since 2008, of millions of existing domain names alongside with their registration details, changes of ownership, and owners’ contact information. If a site doesn’t appear on Internet searches, there might be no other way to find it without this list.
Businesses can keep an eye on their competitors’ activities by checking when they register new domains for purposes like launching new services or SEO building. More specifically, users can keep track of newly registered domain names, analyze the meaning behind them and try to deduce what their rivals’ next strategic move might be. They can also receive alerts when new domains of potential partners pop up in their niche.
Malicious activities can be tracked down too. When a company is contacted by an unfamiliar entity, for example, the former can check the latter’s web history and other domains connected to it and thus verify its trustworthiness.
Screenshot API Shows Changes in Website Content
There are instances when a regular stream of image-related updates proves integral to businesses. Changes in the content and look of a site’s pages can reveal a lot about a company’s marketing focus, types of services they offer, and more. That data could, in fact, supply better insights than press releases, social shout-outs, or even content-signaling tools that monitor companies’ updates.
Keeping track of websites’ interfaces manually takes a while, and it might be difficult to integrate this activity into business operations. Screenshot API resolves this as it allows easy navigation through the data — delivering screenshots and refreshing them regularly, logging the older ones into another location.
Overseeing competitors’ site behavior or observing patterns or minor changes in their content may provide clues on the possible shift in their services and may even indicate their current struggles. For example, websites announcing service updates to address customer concerns could give hints at the challenges the company is facing, such as an underperforming product.
Yet it’s not only about monitoring competitors. Regular screenshots can also help understand if your own website looks correct as well as it allows monitoring your web development team and keeping track of the amendments they have made — as part of an upcoming marketing campaign or else.
Moreover, the dynamic monitoring and signaling capabilities of WHOIS API used simultaneously with the content monitoring capabilities of Screenshot API make a powerful pair of research tools.
Social API Indicates the Social Status of Websites
Companies can get the most out of their investigation of third-party websites by checking their social data. Indeed, observing existing domains within their sector provides businesses with great informational value. In this regard, one practical factor to consider is their social relevance.
The Social API service does this by tracking the number of mentions a website receives on social media platforms including Google, Facebook, LinkedIn, Twitter, Pinterest, and StumbleUpon. This is particularly helpful if the domain is unfamiliar.
If the monitored website is mentioned a relevant number of times on different social platforms, it could signify, for example, that it is a legitimate and competent entity being talked about by its audiences and, possibly, a competitor to watch out for closely.
This API is also useful in finding out whether an unknown party contacting a company is as prestigious and well-established as it says, as social interactions are hard to fake at a large scale.
A business that doesn’t know its competitors, partners, or possible threats could be missing a lot of opportunities. It is therefore best to be proactive in getting information about them — including their domain registration details, the visual evolution of their website, and social media hits.
Are you interested in employing effective tools to know the whos, the whats, and the whens that matter in business? Feel free to contact us.